About QualBlog
QualBlog is a blog provided by 20|20 Research, Inc. and written by Jim Bryson. QualBlog includes stories on qualitative techniques, the qualitative research industry, and other items of interest to qualitative researchers around the globe. Please come back and use QualBlog as one of your information sources that keep you "up to speed" on qualitative happenings and techniques. • Read More
Recent Posts
Mobile Market Research Association is born (View Comments)
1/26/12 •
On Wednesday, January 18, Mark Michaelson stood up at the Qual360 Conference in Milan and announced that this was the birthday of the Mobile Marketing Research Association (MMRA). It was the first day for the association and the group was now accepting Charter Members. Hats off to Mark and his enthusiasm for mobile. There is [...]
Learning from Social’s Influence on Mobile: Applications for Qualitative Research (View Comments)
1/25/12 •
As we discussed in a QualBlog post earlier this month, mobile qualitative research methods are becoming a necessary component of market research. With mobile’s ability to reach a diverse, global sample of participants in their real-time context, market researchers are avidly seeking ways to best use its capabilities to their advantage. A recent TechJournal article, [...]
Qual360 Conference: PANDA STORE key to online success (View Comments)
1/22/12 •
The Merlien Institute hosted the Qual360 Conference last week in Milan, Italy. As with all conferences, there were some great presentations and some that were less than stellar. Since many readers of this blog are ‘in the trenches” qualitative practitioners, I wanted to share the highlights of a very practical presentation from my friend Josephine [...]
Mobile’s Trajectory is Undeniable (View Comments)
1/13/12 •
Although traditional qualitative research methods remain highly useful and well received, constant technological innovations and trends are creating a new ground to adapt traditional methodologies and technology uses. In this new space, mobile trends are consistently reaching the forefront and are causing a pretty big stir within the industry. In a recent Research Access article [...]
In 2012, All Signs Point to Qualitative Research (View Comments)
1/05/12 •
In a recent Greenbook Blog post entitled “Will 2012 Be the End of the (MR) World as We Know It?”, Greenbook Editor-in-Chief and CEO of RockHopper Research Leonard Murphy gave his predictions for market research trends and changes in 2012. Lenny’s prediction that qualitative will become even more important dovetails nicely with our view. As [...]
2012 Tech Predictions Impact Research (View Comments)
1/03/12 •
Happy New Year! With the turning of the calendar and the sense of renewed optimism always brings a new wave of predictions. As someone who enjoys thinking about the future, I find them interesting, and sometimes quite amusing. So far, my favorite tech predictions are from VentureBeat. This is my favorite so far because 1) [...]
Year in Review: Most visited 20|20 research content of 2011 (View Comments)
12/27/11 •
In addition to our three very popular eBooks published in 2012, 20|20 has been compiling a learning center full of white papers, case studies, a glossary and articles that are designed to provide research professionals resources to do better research. Here are the five most-visited links in our Learning Center in 2011. Beginner tips, a [...]
Year in Review: Best QualBlog Posts of 2011 (View Comments)
12/21/11 •
Before we turn the page to 2012, we wanted to provide you the highlights from the 20|20 QualBlog in 2011. Here are the five most popular blog posts from 2011. If I can see a pattern from the most popular posts, I’d say you are interested in research methodology, saving money on research, and understanding [...]
What Decisions Have You Made as a Result of Research? (View Comments)
12/14/11 •
Jim recently attended a conference where a speaker was touting his support of social media use in the qualitative research industry. The research buyer stated that he and others were backing off of social media. We blogged about that on QualBlog and received some Twitter attention that was, how should we say…..less than supportive. So [...]
Why Researchers Shouldn’t Be Afraid of DIY Research (View Comments)
12/05/11 •
Ask most any researcher what they think of DIY research and the answer will probably involve some grunts and groans and maybe even an expletive or two. That’s because most professional researchers are afraid of it. They see DIY research—in which client-side researchers conduct research projects without the assistance of an outside market research professional—as [...]
Featured Categories
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Analysis»
12/14/11 •
What Decisions Have You Made as a Result of Research?11/17/11 •
ESOMAR Qual Conference Take-Away: How Cultural Difference Impact Research Results
Field»
11/18/10 •
Are Focus Group Facilities Dead?11/09/10 •
Taco Bell Qualitative Research: Fast, Cheap and Internal
Humor»
10/04/11 •
How Important Are the RIGHT Respondent Incentives?6/28/11 •
Lessons My iPad Taught Me
Marketing»
1/25/12 •
Learning from Social’s Influence on Mobile: Applications for Qualitative Research1/13/12 •
Mobile’s Trajectory is Undeniable
Online»
1/25/12 •
Learning from Social’s Influence on Mobile: Applications for Qualitative Research12/21/11 •
Year in Review: Best QualBlog Posts of 2011
Qualitative Industry»
1/26/12 •
Mobile Market Research Association is born1/25/12 •
Learning from Social’s Influence on Mobile: Applications for Qualitative Research
Techniques»
1/22/12 •
Qual360 Conference: PANDA STORE key to online success12/05/11 •
Why Researchers Shouldn’t Be Afraid of DIY Research
Technology»
1/26/12 •
Mobile Market Research Association is born1/25/12 •
Learning from Social’s Influence on Mobile: Applications for Qualitative Research
Trends»
1/26/12 •
Mobile Market Research Association is born1/13/12 •
Mobile’s Trajectory is Undeniable
